![]() ![]() ![]() The presence of these firms is an indicator of a high barrier to entry and a low threat of new entrants. They can produce and deliver goods or services more efficiently than new entrants. Cost Advantage and Cost Leadership: Some businesses have established cost leadership because of their superior manufacturing or production processes, technological capabilities, time-honed relationships with suppliers, management expertise, access to capital or funding, and strong branding.New entrants and aspiring ones need to spend resources in implementing marketing strategies and activities not only to build brand awareness but also to attract and retain potential customers. Brand Equity and Brand Loyalty: A market with a sizeable portion of customers loyal to products or services from a particular company has a high barrier to entry and would be difficult to penetrate. ![]()
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